“When do we want it?” “Now!”A Query Theory and Neuroscience Account of Intertemporal Preference Construction & It's Not Easy Being Green: Psychological Barriers to Sustainable Decisions
|Date||28 February 2011|
|Time||14:00 - 16:00|
“When do we want it?” “Now!”A Query Theory and Neuroscience Account of Intertemporal Preference Construction
Prof. Dr. Elke U. Weber
Center for the Decision Sciences, Center for Research on Environmental Decisions, Graduate School of Business, Department of Psychology, Columbia University
Psychologists and behavioral economists agree that many of our preferences are constructed, rather than innate or pre-computed and stored. Little research, however, has explored the implications that established facts about human attention and memory have when people marshal evidence for their decisions. This talk provides an introduction to query theory, a psychological process model of preference construction, and uses it to explain a range of phenomena in intertemporal choice, including our impatience when we are asked to delay consumption. Behavioral data in combination with neuroscience evidence (fMRI and TMS) provide support for query theory’s assumptions about the processes underlying intertemporal preference construction.
It's Not Easy Being Green: Psychological Barriers to Sustainable Decisions
Prof. Dr. Eric J. Johnson
Center for the Decision Sciences, Center for Research on Environmental Decisions, Graduate School of Business, Columbia University
Why do we find it hard to make choices that are consistent with long-term consumption of resources? In this presentation, we link this behavior to several well known decision-making phenomena, concentrating on mental accounting and framing, and time preferences.After reviewing results from our research examining this linkage, we show that these phenomena can be overcome through the judicious application of choice architecture.
The CSCA double lecture is followed by informal drinks. Registration for the lecture is not necessary.